One of Paypal’s resident cretins brilliantly demonstrates Bird’s Law: Nothing fails like success Murphy’s Law – anything that can go wrong will – has been with us over 100 years. Despite my wrinkled aspect I wasn’t around then, but I …
Read MoreAuthor: Drayton
Does boasting work in marketing?
In real life we all hate bores who talk about themselves – unless they are amusing. Why should marketing be any different? In the last 24 hours I’ve received two messages from …
Read MoreDon’t be in such a hurry to get engaged. It could cost you money
In search of knowledge a leading marketer tries to find out what precisely “engagement” means – and whether you should seek it Since I knew him as a young pup at American Express Martin Chilcott has worked all over the …
Read MoreHow can anyone take marketing seriously when people spew out such incoherent guff
You’re quite right. Marketing and advertising are populated by incompetent, illiterate, clueless nitwits – or so the research shows I read this in Advertising Age about an hour ago. “What fraud is doing is making this category of engagement advertising, …
Read MoreAre your meetings a waste of time? Of course they are – but what’s the solution?”
Expert gives what seems an insane answer. Then a quick video reveals a billionaire’s views Sadly our business only has one meeting a year. It is called Christmas Lunch. This is clearly not enough. Most businesses have lots of meetings. …
Read MoreA black curse on techno-loonies who confuse change with improvement
The Mystery of the Phantom Books – and have computers improved things that much? One of my favourite pessimists is Lord Salisbury, a deeply conservative Prime Minister under Queen Victoria. Whenever change was suggested he would ask “Aren’t things bad …
Read MoreDo people write boring dreary corporate tosh because they lead boring dreary corporate lives?
Who are those two maniacs in the swimming pool? A little glimpse into the way it was when we ran our first agency Dozy old codgers always moan on about the good old days. So this is my turn. When …
Read MoreIntroducing the other side of success (the one I failed at)
It’s a fat lot of use being a whiz at copy or marketing if you don’t know how to meet the right people – and get them to do what you want face to face You may find this hard …
Read MoreFirst Great Western: the gap between ghastly experience and corporate complacency
What excites the overpaid bozos running First Great Western? Flatulent puffery. And what would excite us passengers? Seats to sit in and toilets that work There is not much wrong with the workers in this country that couldn’t be cured …
Read MoreYou could be dying – but BT morons wouldn’t give a s**t. You think I’m kidding?
Today, I reschedule a conference call – again – because of BT’s rank incompetence. And they want to sell me broadband! … But this doesn’t begin to compare with Kelly’s nightmare “My Mum was going in for her second spinal …
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