Two big mistakes – one mine, and I got my wrist slapped – the other applies to most of the people I come across A day or so ago I got an email from Firestarter Video in Hollywood with a …
Read MoreAuthor: Drayton
What goes around comes around: different Tories, same mistakes
Uncanny how Cameron’s shower manages to repeat Thatcher’s mistakes – whilst ignoring what she got right Harold Wilson was one of the most mendacious, incompetent prime ministers we have suffered under, but he had a very good turn of phrase. “A week …
Read MoreEnough of all this moaning about marketing buffoons. Here’s something helpful for copywriters
Five simple (and often ignored) habits that pretty much guarantee you success as a copywriter Did you heave a sigh of relief when you saw I had stopped promoting my last Eadim Event? Well, I haven’t given up the ghost …
Read MoreI’ve barely recovered from one load of rot than – blow me down! – here comes another
How much corporate twaddle can you cram into one – relatively – short space? Step forward Thomas Cook, champion of the Lonely Hearts Club! This follows in timely fashion my remarks yesterday about the joy that idiots derive from “lines”. …
Read MoreEvery day we lurch more closely to a great big cliff, and when we fall off …
Down at the bottom, waiting for us with jaws wide open is the Great Monster of Linguistic Bollocks His droppings are all around us. I saw one as I queued in the Tesco near College Green. It was on a …
Read MoreOnly read if you love jazz – but wikipedia must have cloth ears
What d’you mean, Bud Powell’s talent was in eclipse by the late ’50’s? You’re pulling my plonker Ever since I first bought the record 50 years or so ago I’ve played and replayed Jazz at Massey Hall with the Quintet …
Read MoreDon’t confuse a bad pun with a business strategy – and don’t believe what people tell you in research
Modigliani and chips: I hope this worthy little venture succeeds, but doubt its chances. On the other hand, I’m often wrong. A while ago as I scurried along to catch the train to London a man with a clipboard stopped …
Read MoreWhy this message from Mo Farah got me to act …
Whilst reminding me of something Barclays Bank would think about – if anyone in charge had the slightest scintilla of commonsense or decency Mr. Antony Jenkins who runs Barclays Bank was paid £2.3 million last year. More than any normal …
Read MoreCorporate culture: is it coincidence that First Great Western’s e-mails share the characteristics of their trains?
All in one neat package: an insult to the intelligence that cost too much to create and makes a lousy offer. Brilliant! I live – as I may have mentioned a few times – in Bristol. To go from Bristol …
Read MoreSo what’s all this about “content” then? A good definition of a bad idea
Before you get seduced into paying good money for stuff that doesn’t quite cut it, a few thoughts You cannot help but notice how frequently people in marketing – actually in all fields – come up with new catchphrases. These …
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