Introducing the new science of persuasion by incomprehension. Kindly translate into English: “SDN Drives New SLAs Across Data Center WANs”. I have a very soft spot in my heart, which is close to my emaciated wallet at all times, for …
Read MoreAuthor: Drayton
Only read this if you want to help sick children
What can the Mighty Pharoah TutanGromit teach you about marketing? I took this picture a couple of hours ago at Bristol University. All over the city there are creatures like this as part of Gromit Unleashed – a drive to …
Read MoreAmazing new drivel-centric service! Marketing basics for the lost and clueless
A two minute lesson from HubSpot on to how not to write to businesses People often ask me – and have for decades – whether you should write to business people differently to the way you write to “consumers”. The …
Read MoreLooking for idiots with more cash than sense? Start with the Digi-Morons – and why some are like politicians
A lesson from Milton Friedman on different kinds of money. When it’s not your money, who cares about dreary old ROI? The late Milton Friedman had it down pat in a 2004 interview with Fox News: There are four ways to …
Read MoreWisdom from Oz (and a 10 to 1 ROI from a discredited medium)
Before chasing the latest magic bullet, make sure you’re getting the best out of the old ammunition. This, from my long-time Aussie partner, Malcolm Auld, is just hilarious. It reveals the latest money-gobbling blind alley being followed by people who don’t …
Read MoreCrying into your beer – or coining money? Check out these suspicious claims
Join me at 5 pm GMT – or 5 pm, ET … or God knows when Your Time … And see if you too can make squillions … Or not Tonight I’m joining Daniel Levis for four hours – a …
Read MoreAs you advertise, so shall you sell. How much was blown on this little extravaganza?
Someone had an idea with balls. This ad – bad layout, bad copy – castrated it. Wasting how much? £50,000? Let’s have a guess The last recorded figures I saw state that throughout Europe Volvo sales are down 11.3% over …
Read MoreHow not to get a reply to your email: a short lesson
How this “research” request breaks important rules – plus a little free copy advice My colleague Gerald has persuaded me to help mentor people. Below is a taste of the sort of comments I make. I am infinitely more polite …
Read MoreA yelp of outrage from a lady at Coke whose logic bears examination
Plus something entirely unrelated to make sure you’re paying attention The blonde is not a lady from Coke. It is my youngest, all dolled-up for a Prom ten days ago. Occasionally I stick her picture in here to tell the …
Read MoreWhy I deeply distrust most of the claims made for Social Media
Marketing for Sheep, with an illuminating example. Now you, dear reader, may think I am just a miserable, negative Old Toad who does nothing but moan about how good things were in my day. But I’m not. For year after …
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