A little lesson from Lipton’s Tea and a good CRM joke Many years ago David Bernstein, a big name in advertising for many years rang me uop cto ask if I would write a piece on CRM for the Unilever …
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The dark art of writing to sell collectables
One of the best lessons on copywriting I ever received – and most still don’t get it I have been reading Samuel Pepys Diary. On 9th March 1662 he wrote that the crowns of Cromwell’s day were selling for 25 …
Read MoreHow not to write copy – in one interminable paragraph, with a little one tacked on
This indigestible lump of verbal sludge is about par for many “corporates”. You probably have more important things to do than wonder at the sheer ineptitude of much of the stuff put out by big firms. I, however, derive a …
Read MoreThe 22 Immutable Laws of Marketing? Baloney
“The Golden Rule is, there is no Golden Rule” – George Bernard Shaw We all like to impose order on the chaos around us. What’s more, few are keener on things that will solve everything for us without the pain of having to …
Read MoreSorry, this really is a load of propagandising old bollocks
Was what I danced to most nights part of a fight for gay rights? I really doubt it Don’t read this unless you like disco and you’ve nothing else to do. If so, you’ve got some great stuff coming your …
Read MoreCriminal waste of money by the Red Cross
I apologise, but I do feel sorry for these young people asked to do something so pointless The other day I saw two young people in front of a stand outside the local Sainsbury’s. I asked them what they were …
Read MoreAustralia’s loss, China’s gain
World’s greatest pool of untapped talent wasted The other day a lady who got my free stuff on how to get a job said how hard she found it, as she is in her ’50’s. I was reminded of this …
Read MoreDim-wit advertising by smart-arses
To appreciate the full stupidity of this you may need a magnifying glass, but let me explain. As you can see it shows a bridge. Clifton Bridge in Bristol, to be exact – perhaps the most beautiful bridge in England. …
Read MoreA record number of replies – on a triple diabolical day …
Plus a good question and answer, which may get you business If there has ever been a worse day for response than last weekend, I can’t recall it. It was the start of August. Always dire. The biggest day of …
Read MoreWhat makes great marketing? Not what I thought, it seems
Silly old me. I thought it was more sales. Apparently not: it is a good cup of coffee. Or something A friend who runs a business on the south coast sent me an email he received about getting better marketing. …
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