This is almost unforgivable-but a delegate from South Africa has just told me I put the wrong date for the copywriting seminar on my blog yesterday. This is academic because the thing is sold out. However, it is 20th June, …
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So how SHOULD you choose an agency?
Having got that bit of spleen about pitching off my teeny little concave chest, you may wonder how you should choose an agency. This is what I think. Do your research. Look out for work you like that has got …
Read MoreHow NOT to choose an agency: a beginner’s guide
I have been fortunate over the years to have hired quite a few very able people whom I mention occasionally in these blatherings. This is mock modesty, actually. I am bloody good at hiring them, maybe because I decided long …
Read MoreWhat are you? Amateur, professional or semi-pro? Go the whole hog!
Two days ago I got a message from someone who described themselves as an auto-responder copywriter. I raised my eyebrows so far they almost reached where my hairline would be if I had any hair. This is specialisation gone mad. …
Read MoreWelcome to the land of Moronia: suggested new immigration policy
Brilliant! Some guy lists all the rip-off seminars running in the UK for people “who love attending seminars”. Look, I run seminars, but if you like spending all your time at them, then one thing you be retty sure of: …
Read MoreThings I will leave with relief when I die
Years ago an art director at O & M in Toronto, enraged beyond endurance by an asinine client who kept making pettifogging changes to his layout, asked coldly, “Where were you when I had the idea?” In days of yore …
Read MoreHere’s a splendid marketing lesson – especially for anyone young who wants a job
Joel Helfer is one of many people I correspond with, and he sent me a story that’s a pretty good marketing lesson for anyone selling anything. Joel’s eldest son Zach is a graduate Architecture Student at the University of Illinois. …
Read MoreWeddings, funerals, coronations – my late father’s caustic views. Plus a question for you
Well, here comes another royal wedding, with the usual cartloads of nauseating pap from the arse end of the media. As usual, Murdoch’s people are doing their best to burrow as far as possible into the slime. Yesterday’s headline in …
Read MoreOh dear. Rumblings in the internet jungle. The cash-flood is drying up – and here’s why
Before the first great British share crash – the South Sea Bubble in 1720 – investors were falling for the most outrageous scams. The best known, perhaps, was “a company for carrying out an undertaking of great advantage, but nobody …
Read MoreEnter the dragon who escaped – with a bit of fun for you,
Do you watch Dragon’s Den? Here’s a reminder. I do occasionally, but am not that keen. It’s not as absurd as “Lord” Sugar’s proving ground for illiterates – which I always see as a humiliating demonstration of the failure of …
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