Things happen so fast that I can barely remember what I had for dinner last night. But if you cast your mind back, I put out a survey a few days ago asking what interests you – besides how to …
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Bore you – or ignore you – which is better?
This video may sound a bit like it was recorded in a municipal swimming baths (actually it was my partner Al’S quaint West Country residence) but once you’ve got over that, you may find it useful. That’s because it deals …
Read MoreHow a full stop (or period) can put a full stop to sales …
Today I got two messages about Denny’s book. One, from a friend in Sri Lanka who is one of smartest direct marketers I know read: “I’ve NEVER ordered a book so fast in my life. And, bearing in mind that …
Read MoreHere’s where I stole lots of “my” ideas from … now it’s your turn
If you read these serpentine ramblings you know I greatly admire the Venerable Denny Hatch. Denny, with almost demented dedication, has over the last 26 years created the world’s largest organised direct mail library – over 200,000 samples. But what …
Read MoreIs this the most underestimated, overlooked marketing weapon? Let’s see if it works on you!
When I last ran a one day seminar in London, I used a simple weapon to get attendees. It was not direct mail. Not advertising. Not PR. Not a clever promotion. It was an e-mailed survey, it got 16% response, …
Read MoreThat’s another fine mess I’ve got myself into… and uncommon wisdom from some young bloods
I assume you recognise that Laurel and Hardy catch-phrase. Anyhow, I’m always saying stuff that gets me into trouble when I should know better. For instance the other day I blithely said I’d put a video up every day. Well, …
Read MoreHow to edit – and the secret of charm: for Troy White. Troy who?
You may not know who Troy is – so I will tell you. He is one of the best copywriters around. He interviewed me recently and asked me how I manage to write “charming” copy. I was at a …
Read More39 days to success – or Death by Video
This may interest and delight you – or fill you with dread, but I have spent the last 24 hours filming videos in the Devon sunshine, where I’ ve been visiting my partner Al. They’re mostly about 2 minutes long, …
Read MoreBuilt-in idiocy at work: more Micro-communication, less sense. And thank you, George Machun
One of the few bits of Latin I can remember is the phrase “The mountain laboured to bring forth a mouse.” Many of you, I am sure, are as baffled as I am by the way the intellectual dwarves who …
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