I normally try not to repeat myself too much, but I just had an interesting exchange on Facebook with David Hodson – well, interesting to David and me, anyhow. I first wrote that Gordon Brown in an attempt to seem …
Read MoreBlog
World’s best seminar invitation: The Power of Assertive Commmunication – for women
Turning aside from the depressing Annual Report and Accounts of Kiddy-Fiddlers-For-Jesus (Rome) Inc., let us get back to business. As regular readers may have noticed, one of my chief pleasures in this wonderful digital age is to take note of …
Read MoreHappy Easter – from Moscow
I thought you might like this. It’s from my Russian publisher, and it rather took my fancy. Tomorrow I’m off to New York to see a couple of my children … and put together my talks for Ken McCarthy’s System …
Read MoreBe careful what you wish for
An Aussie truckie walks into an outback cafe’ with a full-grownemu behind him. The waitress asks them for their orders. The truckie says, ‘A hamburger, chips and a coke,’ and turns to the emu, ‘What’s yours?’ ‘I’ll have the same,’ …
Read MoreSorry, but a good idea is NOT enough
Like most of you, I get a lot of stuff trying to sell me things. I would cheerfully strangle whoever unleashes those bloody recorded messages just about that time in the late afternoon when I think I really need a …
Read MoreWhen it’s party time, an idea for you from a tragic musical failure
Life has a strange way of working. One of my greatest passions is music. I come from a musical family. I love jazz, opera, classics, R and B, Soul, Blues, even a bit of rap and rock – pretty much …
Read MoreWho is the odd man out – and more important – WHY? Plus a relevant free webinar
My old pal Glenmore sent me this. One of these people is different from the others in many important respects. Lord Stevenson: former chairman, HBOS Sir Fred Goodwin: former chief executive, RBS Andy Hornby: former chief executive, HBOS Sir Tom …
Read MoreAdvice to a copywriter – from a tired old hack who’s still banging it out
I get sent so many questions I’m thinking of becoming an Agony Aunt. An Aussie copywriter wrote today saying “I have been writing copy for micro business clients, however, in nearly all of the training I have had I have …
Read MoreI’m sorry, I haven’t a clue – but I’m not alone
The other day I commented on what I consider two dumb, pretentious slogans: “I am Mercedes” – and “We are Santander.” They remind me of one of Noel Coward’s very best lines. He was sitting in the Ivy with friends …
Read MoreSuccess, failure and copywriting – The Marketing Sleuth grills me. You may find solutions to a few puzzles
Rezbi the Marketing Sleuth interviewed me a year or so ago, but with my usual scrupulous attention to detail I never even looked at what he printed. Maybe this was because I laughed when I saw myself called Drayton Bird …
Read More