“You can observe a lot just by watching” – Yogi Berra When I started out in advertising before the dawn of history hardly anybody even knew what a copywriter was – let alone wanted to be one. Now a pretty …
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A tragic waste of money by charities
Do you contribute to charity? Me too. And I resent their ineptitude at marketing. They are squandering our money. Read this and I’ll explain Committed staff members on course to Shine! Three highly committed staff members of the national charity …
Read MoreDim-wit advertising by smart-arses
To appreciate the full stupidity of this you may need a magnifying glass, but let me explain. As you can see it shows a bridge. Clifton Bridge in Bristol, to be exact – perhaps the most beautiful bridge in England. …
Read MoreBig is not better. It is usually just bloody stupid
I worked on Phillips advertising twice. Once I wrote a TV ad that shifted a boatload of car radios they hadn’t been able to sell. I wish I had a copy – but I left all examples of my advertising …
Read MoreA voice from the past: Mother Teresa, David Ogilvy – and me
I am the most disorganised, forgetful, dozy person you could ever fear to meet – as a shocked glance at my desk would reveal. But I always take comfort from a sign Bill Phillips, one of my old bosses, had …
Read MoreTo those loveable souls who helped me last month – a confession and one or two promises
When I was performing to utter indifference punctuated by occasional snorts of derision in my first school play I recall being told that dress rehearsals are usually a disaster. So it was with my trial of Commonsense Marketing last month. …
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