>> Amazing deal – but was something missing, I wondered… The internet is a snake pit. Some cunning rogues actually raise their prices for Black Friday. That’s one reason I have never before made a Black Friday Offer. I thought some deals …
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“I rip off everyone I meet.” – Wendy McNaughton
>> I have a problem and only you can help. Perhaps you wonder who Wendy McNaughton is. Why should you take her advice? Is she a famous “A-List” copywriter? No. Wendy is far more talented. An illustrator and graphic journalist …
Read More“Wisdom from two founts of good sense.”
“Be as generous with your offer as you possibly can.” – Graeme McCorkell Graeme was my mentor in my third job in advertising. Years later, I wrote copy for him when we started our agency back in 1978.Another fount of good …
Read MoreHow to thrive like a bloat of hippos
>> It all started with just four … Not native to their new Colombian home, these hippos were illegally imported – along with rhinos, giraffes flamingos, kangaroos and zebras – by Pablo Escobar. It’s said his collection included around 200 …
Read MoreWhen is an “expert” not an expert?
->-> When he “works” for Curry’s If you’ve shopped (or tried to) there, you know. Here’s a comment or two about my last piece on them: Drayton, once again you hit the nail on the head. I was watching the …
Read MoreThis bag of tricks never fails.
>> “Search the world – Steal the best” Here’s a letter sent by a friend – one of the best marketers around. Like most of the best marketers around he didn’t try anything original in it at all. Hell, never …
Read MorePresenting the FUBAR Award.
>> Have you ever seen something so inept? When I started in business there were very few awards. Now there are hundreds, for all sorts of things. But for sheer witless stupidity none can beat the people who run the …
Read MoreOnce upon a time a young man in the New York Public Library…
>> Picked up a book that changed his life – and many other lives. His name was, and is Ken McCarthy. The book inspired him to do something which proved hugely influential. He launched the first ever online marketing course – The System …
Read MoreHow corporate masturbation kills your business
>> And here’s what to do about it.If you start with the wrong perspective you get the wrong results.And an amazing number – maybe most businesses – start by looking in instead of looking out.One symptom is silly slogans.One bank I deal with …
Read MoreIf you can fake this you’ve got it made…
>> The Secret of Success is Sincerity Do you think that sounds disgustingly cynical? But cynicism is much under-rated. Did you know that Jesus Christ was a great cynic? If you haven’t heard the story here it is. He was …
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