>> “Search the world – Steal the best”
Here’s a letter sent by a friend – one of the best marketers around.
Like most of the best marketers around he didn’t try anything original in it at all.
Hell, never mind marketers. Here’s a genius: “I never tried to be original in my life”- W. A. Mozart
You can now see and steal a collection of tricks that never fail – but how many have you tried?
I tried a few in a mailing I wrote years ago to sell expensive holidays to the Caribbean.
But many others have used it – including Gary Halbert.
Your greatest challenge is to get people’s attention.
The quickest way to do that is to send or show something they can’t ignore.
This envelope couldn’t fail to grab my eye.
How many letters do you get with an “Airmail” sticker on them?
Hardly any I’d wager.
It is festooned with visual enticements.
The stamp, the handwritten name, calling me Señor, “Personal and Confidential”, the airmail indicia, and the postmark.
You never even notice it doesn’t come from Venezuela, but Phoenix – and even if you do, it’s already done its job.
And remember, as Lawrence does, that envelopes have backs as well as fronts.
Then, once you open the envelope…
How could you ignore the bank note.
Especially as the bank note – on first inspection – seems like it’s worth a lot of money.
This rip off by Lawrence is sterling work.
I’m not going to waffle on about this – just study it.
Note the last beautiful touch – a PS that makes you smile.
Marvel at how well it is done.
When you’ve finished doing that – have a go yourself.
Don’t be original, be a thief.
Steal often, with gusto.
There is nothing new under the sun.
If you’d like to see more examples you can steal just get a copy of How to Write Sales Letters (and emails) That Sell.
Only one theft pays for the book twenty times over at least.
Choose the PDF, or the limited edition, signed paperback.
Best,
Drayton
