>> I have a problem and only you can help.
Perhaps you wonder who Wendy McNaughton is.
Why should you take her advice?
Is she a famous “A-List” copywriter?
No. Wendy is far more talented.
An illustrator and graphic journalist from San Francisco she has written 11 books (including three New York Times best-sellers).
So if she recommends ripping off, you should pay attention
And now for your benefit let me rip off my friend Ian Brodie.
The other day he suggested something so obvious and important that stupid me has never done it.
He said he thought he knew what people on his list wanted, but when he asked them it turned out that they wanted lots of other things he’d never thought of.
So I’m going to rip him off.
Here’s my question to.
My colleagues and I spend endless hours and a lot of dosh trying to give you what you want, but I’m not you and you may want something entirely different.
Could you spend a minute or two and let me know?
I can be anything about anything.
Things that puzzle, worry, concern, mystify, confuse, fascinate or infuriate you.
Anything you’re interested in.
(For example this morning Dr. Stephen Newell asked me what works in newspaper and magazine advertising. That’s a good question).
So what do you want?
I want to give it to you.
That’s what business is all about.
And then I can help you more than I do now.
So fill in this form – right now, please.
Thank you,
Drayton
