Walk down any street. Open any magazine. Watch TV. Do these people have any idea what they’re doing? They get paid for it. Why? This little masterpiece is at North End Road Market, Fulham, famed for its distinct shortage of …
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Secret of how to acquire your most precious business asset – absolutely free
And why most employment agencies are utterly useless – if not worse. Plus how to get millions. Really. Years ago John Smale, retired head of Proctor and Gamble, was asked what he thought was their most important asset. He said it …
Read MoreAge and treachery …
A variation on a an oldie – but none the worse for that The older I get the more I like the idea that age and treachery will always overcome youth and skill – but here’s a neat variation found …
Read More“Nothing happens in business until something gets sold” – Thomas J. Watson
And this is the man who tells you how to sell – as he taught me I believe at least 75% of you reading this realise how important it is to be able to do powerful face to face presentations …
Read MoreThrilling news if you happen to live in Bulgaria
But even if not, this might help if digital marketing matters to you A new edition of Commonsense Direct and Digital Market has just come out in Bulgaria – a country I like and have spoken in a few times. I believe …
Read MoreHow to lose sales and put your reader to sleep
Words and phrases bad writers love – common among large firms, politicians, journalists, top executives – and second rate copywriters This is by no means a complete list – and I am sometimes guilty myself. Don’t hesitate to send me more examples. Wordsmith …
Read MoreGuarantees: How to get the worst of both worlds
And when to keep your trap shut – from this silly motor-mouth If only I could think of fancy new names for old stuff I would be much richer. For instance, some bright spark thought up “viral” for good old …
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The death of good advertising: could it be the making of you?
The lamentable ignorance of most advertisers (and their agencies) presents an opportunity I have been recording a series of videos analysing John Caples’ classic “Tested Advertising Methods”. I used to read this book every year when I was learning to …
Read MoreNew store sells husbands
(They couldn’t find any takers for me. I’m in the damaged goods basement) A store that sells new husbands has opened. The instructions at the entrance explain how the store operates: You may visit this store ONLY ONCE! There are …
Read MoreMakes you proud to be British
How many heads of state would allow this bang slap opposite their pad? You may have noticed a blessed period of silence from this old motor-mouth. The reason is that first I went to speak in Tehran – an exhausting …
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