‘Drayton Bird knows more about direct marketing than anyone else in the world.’
-David Ogilvy
“The best book on the subject – and I’ve read them all”
- Bob Bly, named America’s top copywriter by McGraw Hill
‘The ultimate how-to book of direct mail letter writing.’
- Victor Ross, former Chairman, Reader’s Digest
‘If you manage to take on board just half of the suggestions, you will never write a dud sales letter again.’
- Business Matters
‘I guarantee that anybody reading this book and acting on any one of its many selling lessons will recoup the price many, many times over. Each piece of advice is worth gold.’
- Robert Heller, founder, Management Today
‘The most intelligent book on the art of copywriting I have read. There is no better craftsman of the word in the world. I recommend it to anyone who has to write or approve sales letters.’
- Derek Holder, Managing Director, Institute of Direct Marketing
Why do some sales letters get spectacular results, while others are instantly consigned to the bin?
If you want to know how to create truly successful sales letters and e-mails look no further. Drayton’s best-selling book is packed with examples of real sales letters & e-mails and shows you exactly what to do and what to avoid.
Fully revised and updated, this new edition shows you how to:
• understand the secrets of persuasion
• plan letters & e-mails that will get more replies
• create offers that make the readers want to respond
• time your mailings and remailing for maximum effect
• lay out letters & e-mails for maximum impact
