How bad research led to the biggest marketing failure in Ford’s history About 50 years ago I bought a book called (I think) Why People Buy written by Louis Cheskin of the Color Research Institute in Chicago. I remember nothing about it …
Read MoreResults – nothing less
Results – nothing less
How bad research led to the biggest marketing failure in Ford’s history About 50 years ago I bought a book called (I think) Why People Buy written by Louis Cheskin of the Color Research Institute in Chicago. I remember nothing about it …
Read More