Good and bad: Lessons you can learn from two ads

Brilliant poster; stupid slogan; and an ad that throws away a good story I apologise for my usual tatty reproduction of these deathless works of art. Actually, I don’t. Your customers do not see them in a pristine condition the …

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A tale of two posters

One a lost opportunity; the other perfect for purpose Stephen Leacock called advertising the science of arresting human intelligence just long enough to get money from it. Most people who write or design posters seem unaware how fleeting that time …

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Dim-wit advertising by smart-arses

To appreciate the full stupidity of this you may need a magnifying glass, but let me explain. As you can see it shows a bridge. Clifton Bridge in Bristol, to be exact – perhaps the most beautiful bridge in England. …

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