How would George Gallup feel if he could see how today politicians are guided by the views of idiots? I have been writing a memoir of my experiences working with David Ogilvy. Others knew him far better and longer than I so I have …
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Colour – and how I learned about the failures of research
How bad research led to the biggest marketing failure in Ford’s history About 50 years ago I bought a book called (I think) Why People Buy written by Louis Cheskin of the Color Research Institute in Chicago. I remember nothing about it …
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