The dangerous divide widens – Drayton Bird Associates

I see that so many police have fiddled their expenses that instead of being punished they’re all to be let off with a caution.

Whereas so many politicians fiddled their expenses that most didn’t get a caution at all: many remain at the top of the two main parties; the new speaker Bercow is as egregious a crook as the drunk he replaced.

What next? Too many knifings? How about a caution? Rape? Tut, tut, let’s slap your wrist. Murder? Let’s just say you lost your temper.

This is the way civilisation goes to hell: those who govern lose the consent of the governed.

They have, in this country, long lost our respect.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

About the Author

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