Plus thoughts about the new generation of Instant “Gurus” and the predictable avalanche of mumbo-jumbo.
On December 1st I quoted Einstein’s fear that we were breeding a race of idiots, illustrated with a few pictures that suggested it’s true.
Now there is little doubt he was right, because I just read a piece that said among other things that 85% of tablet owners watch TV and play with their tablets at the same time.
As you would expect, this doesn’t do much for their concentration. They are not as good at doing it as they think.
Maybe thinking is going to pot everywhere. What’s your view?
Take these people who claim to be Social Media “Gurus”. How the hell can you be a “Guru” about something that’s been around for a mere handful of years?
I well recall the first time someone called me a “Guru”, some twenty odd years ago. I said “Don’t be ridiculous.” I wasn’t trying to be rude; I just thought that to apply such a term to something as trivial as marketing was absurd. I still do – but there you are.
Anyhow one of the new Gurus has just promised me “The Seven Keys to Increasing Engagement”.
The alleged value of this engagement stuff is as follows: We’re all in hot pursuit of the all-powerful “Like”– because “likes” mean customers are noticing us and taking action, and that means increased engagement.
Well, if “we” are in hot pursuit of the word “like” then “we” are a bunch of naive nitwits This word engagement is just fancy jargon for something about as valueless as you can get.
When all it takes to “like” someone is press a key, what genuine value can it possibly have? And if you’re in “hot pursuit” of it, I suggest you skid to a halt, calm down, think – and find something more practical to chase.
But I guess people fall for this stuff because while they’re analysing the value of engagement, they’re watching Reality TV and fondling their tablets
My advice is, do one thing at a time, beware high-sounding piffle and fight for sales – and nothing less.