Does this kind of witless rubbish irritate you as much as me? No wonder surveys reveal top management thinks marketers are clueless
On September 8th someone called Irene Labai wrote to me. She is a “Success Manager” at a firm called EasyERP.
I don’t know her. I don’t know what a Success Manager is – one of these silly titles people who have nothing better to do dream up, I guess. And I don’t know what EasyERP do.
Nevertheless she said “Hello Drayton, How is your day? I will appreciate a minute of your time to answer my, so to say, unusual question, could you? I am interested in which version of ERP system do you use in order to organize the working process?”
Well, my day was arranged in much the same way as usual – morning, afternoon, evening – though I have no idea why she asked. And the question was not, so to say, unusual. It was, so to say, utter gobbledegook to me and I was too damn busy to forage through the jargon-clogged world of acronyms to find out what it meant.
So rather than expose my ignorance I just replied “I don’t deal with this kind of thing.”
Then on September 22nd the lovely (and success-managerial) Irene returned to the attack, touchingly solicitous for the well-being of an old man she doesn’t know from Adam.