Today I’m sticking some heresy up on linked in.
It may go against everything you’ve been told.
It will appall all the people who give each other creative awards.
But if you want to get more sales – and make a lot more money – you may find it helpful.
I certainly hope it makes you think.
It is based on a rather startling discovery I made about 24 years ago when writing copy for my biggest client.
But it also shows that I’m sometimes amazingly stupid!
Have a look if you have a moment – and want to do better…