Pru Health

Failure into success across the board

The story of what happened here is best told by our client, who does so in the section on “What they say about us

However, their agency was producing results so bad – ten times what they could afford to pay – that the division was in danger of being closed down.

Again, longer copy made the difference, together with a more precise promise rather than the vague waffle they were running previously.

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