The biggest racket in the world

As with many of these ramblings, there is absolutely no point to what follows; these are just the musings of an idle mind.

In Tottenham Court Road, not far from my office, there is a little Scientology office, where people are lured in by being asked to take a stress test.

You’ve probably seen the sort of thing, and I think we can safely say that all those who take it are informed that: a) they are indeed afflicted by stress; and b) the good Scientology folk will be able to help.

Since nobody who does not feel under stress would ever take the test, I take my hat off to the scamps who thought up this excellent wheeze – and doff it very deferentially indeed to the late L. Ron Hubbard who founded the cult.

Ron was a science fiction writer, and as you may know he started Scientology after a conversation at a science fiction convention, where he said that the easiest way to make a few million is to start a new religion – then proceeded to make his point, big time.

It occurs to me that some of the biggest rogues in the world have done well out of the religion racket. This will hardly come as a revelation to you, but did you realise how easy it is to get started?

For the most part there is absolutely nothing in law to stop you either starting your own religion or becoming affiliated to an existing one.

For example the Reverend Ian Paisley got his title simply by buying a US mail order degree in theology, and he did pretty well out of it, ending up encouraging a lot of people to kill a lot of other people before becoming joint Chief Minister of Northern Ireland.

The Reverend Jesse Jackson at least had a go at studying theology, but failed and had to wait till somebody gave him an honorary degree. That hasn’t stopped him from making an astonishingly good living out of aspects of God, often through shaking down large corporations – (shaking down is a colloquialism for blackmail.)

I spend a lot of time in the US, as you may know, and often watch TV evangelists, all of whom do pretty well out of the gullible; you might say that from a marketer’s perspective Jesse is business to business, whereas the TV rogues are in business to consumer.

The Shia cleric Moqtada al Sadr who has been twisting the tail of the US troops in Iraq was, so to speak, born into the business, as his father and grandfather were Ayatollas.

Interestingly, you don’t have to pass any exams to become a Muslim cleric; you just study and then preach and eventually become generally recognised as a cleric and if you keep going long enough eventually you become an Ayatollah. Moqtada hasn’t reached that level yet, but I guess when he has been responsible for enough dead people, they’ll give him the title.

Governments, being inherently stupid, are particularly gullible when religion comes into it.

In this country the government has paid enormous attention to various organisations with the word “Muslim” in their names, which are almost entirely self appointed. They are madce up of “activists” – ie, troublemakers – who come up with a fancy title and then announce to the world “We are the Muslim Council” – or Parliament, or whatever will impress idiots like the Bliar – and everyone takes them seriously, when they represent nothing but their own self importance and desire to make trouble.

I imagine ordinary honest Muslims must find this deeply galling, especially when some of the creeps involved do so well they get Knighted FOR “services to the community” which tend to consist of helpful statements like “all Jews are pigs”. Maybe London’s mayor, Ken Livingstone is a closet Muslim, by the way.

“Religion,” said Marx, “Is the opium of the people” – then founded his own.

The older I get, the more I tend to feel the main curses in this world are people with strong beliefs – and people who exploit those people’s beliefs.

Often those people are called politicians. Look at G W Bush. He is a triple threat; a born-again Christian with too much money who is also politician.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

9 Comments

  1. Consumerism is a religion whose doctrine is fashion and clerics are marketers. Discuss.

  2. (I agree mostly about religion. But I worry that valid criticism of fundamentalism, and the basest connections between human vices such as greed or anger and religious doctrines, is being eroded by blanket anti-religiosity. There are plenty of people who are only mildly brainwashed and take great comfort from a non-aggressive form of belief – included among them lots of Muslims… Oh, and I’ve gone right off that Christopher Hitchens.)

  3. Hi, Richard,

    My view on this matter was best expressed by one of my favourite religious anecdotes, about the Aglican bishop who was blessing a set of bells to be sent off to the South Seas with some missionaries.

    “Long live the Church of England,” he cried – “And down with enthusiasm!”

    What a sad decline to our present primate who has so little belief that he thinks Sharia law is just fine for us. He should be shipped off to Najraf.

    By the way, what happened to the interview you did with me? I never got a copy of the magazine.

  4. “There is in every village a torch – the teacher: and an extinguisher – the clergyman” – Victor Hugo

    This sums up my attitude to religion.

    Your post hits a number of nails on their heads.

    I think in the case of Islam we are in grave danger of moving our society, concession by concession, back into the dark ages.

    In his comments Richard Young refers to non-aggressive forms of belief and lots of Muslims falling into this category. In my opinion no aspect of a religion that has at it’s core, Sharia Law (that rhymes!), can be described as non-aggressive.

    1. Adrian

      “I think in the case of Islam we are in grave danger of moving our society, concession by concession, back into the dark ages.”
      That can be the motto of a new anti -religion relegion
      Bang on the money again Drayton

  5. Meh – there’s no such thing as “Sharia Law”, as I understand it. Just different interpretations of the teachings of the Prophet as he refers to social rules. Most of the best-known ones are pretty vile; plenty of them are perfectly harmless, enlightened, even. If you want real vileness – equal to anything the maddest Mullahs spout – have a flick through our (sorry, Judeo-Christian) Book of Leviticus. And there are plenty of Bible-thumpers in the US (and Israel) only too happy to interpret it literally.

    Most of the CofE types I know (or am related to) are pretty decent, harmless sorts whose religion gives them a steer on their social duties. They don’t try to convert me, their rules are pretty lightly observed and they don’t have any desire to see their religion define our politics. I’m pretty sure there are millions of Muslims who fall into the same category. And I refuse to be brainwashed into believing in some faux cultural/religious war that only exists to keep The Man in power (here and in the Northwest Frontier) and us all normals all cowering in our homes.

    And people wonder why I get more socialist as I get older…

  6. To paraphrase Robbie Coltrane in the movie Nuns on the Run
    Religion is the greatest scam business going. You sell life in the hereafter and no one can come back to complain.
    And to Richard Young
    “Book of Leviticus. And there are plenty of Bible-thumpers in the US (and Israel) only too happy to interpret it literally.”
    Sure let’s be like Hitler and blame everything on the Jews. Yeah, that’s sarcasm.

  7. “There is in every village a torch – the teacher: and an extinguisher – the clergyman” – Victor Hugo

    This sums up my attitude to religion.

    Your post hits a number of nails on their heads.

    I think in the case of Islam we are in grave danger of moving our society, concession by concession, back into the dark ages.

    In his comments Richard Young refers to non-aggressive forms of belief and lots of Muslims falling into this category. In my opinion no aspect of a religion that has at it's core, Sharia Law (that rhymes!), can be described as non-aggressive.

  8. >>>

    … and on the topic of religions being recognised just for the askin’ …

    CHECK THIS

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