Want to know why they’re such useless tossers?


As you fight your way through the next year, spare a thought for how the chaps in charge – the government – are feeling. Then find one of them to throw bricks at.

They may have got us all into this mess, but they’re hardly as worried as you are; after all, their pensions are all sorted out and inflation-linked.

You have to wonder occasionally, though, how well qualified they are. Could any of them be trusted to do something really tricky – like finding their own arseholes without a motor-cycle escort?

I looked up some of them up at random – the Prime Minister, the Foreign Secretary, the Minister for Health, the Secretary of State for Justice, the Home Secretary, the Defence Secretary, not forgetting Hazel Bleugh, who runs the Department for Communities and Local Government.

You know what? Not one of them has had the kind of job where you have to worry about profit and loss. A few have toyed briefly with teaching, which may explain why our schools are in such a tip, some with the law or journalism but most have spent their entire lives brown-nosing their way up in politics. No wonder they’re all such total ullage.

The one whose efforts over the years have provided me with most amusement is Ed Balls. He’s the genius who used to advise Gordon Brown on economics – known to people who understand money as Ed Balls-Up. Like the others he’s never had a proper job. Now he’s Secretary of State for Children, Schools and Families. What makes these clots think they can sort out kids and families when they couldn’t run a bath?

Actually, what suggests they can sort out anything? Not a lot. Will Cameron’s lot do any better? I wouldn’t bet on it. He’s clearly a lying toad – at any rate whenever he gets near a bike.

What’s worrying is that nobody trusts politicians of any stripe. They are looked down on everywhere. In the annual Trust Survey run by Edelman– the world’s largest independent PR firm – they even come out below journalists, long regarded as pretty much the lowest of the low.

Mind you, as my partner and her sister pointed out with some vehemence, our lot are paragons compared to the Bliar’s friend Berlusconi. At least none of them have had to pass laws to keep out of jail. Yet.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

4 Comments

  1. One thing you can say about Berlusconi is that at least he knows how to run a lot of very successful businesses. I’m afraid that old Prodi reminds me of Michael Foot, except that he’s wearing Armani.
    Italian female politicians make ours look like something even the dog wouldn’t bring home. Look at the gorgeous Alexandra Mussolini. Never mind about her politics, would you prefer her to be pouting at you or that slobbering Scot?

  2. The problem is that even when people with a business background get into power they forget everything they knew and still make a cock up of things. A bit like rich football club chairmen who leave their clubs in a mess.

    My biggest beef is that the banking system is run by complete cretins.

    And what abut the Heathrow debacle?

    You’ve got me started now – I could go on forever.

  3. I thought you were talking about our Government here in Victoria, Australia… you could swap the names around and post the same post!

    I loved your bit here:

    “Could any of them be trusted to do something really tricky – like finding their own arseholes without a motor-cycle escort?”

    … so well said!! This will keep me amused for hours, thanks muchly!

  4. According to Nick Robinson this morning, British Embassy officials admit they didn’t know the Pope was coming to Washington at the same time as the snotgobbler of Downing Street. The British Embassy n Washington is the biggest and most expensive outpost of the FCO. What could FCO stand for? A bottle of bubbly for the best suggestion.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.