I’m so glad you asked

Long ago when the U.S. had real presidents rather than performing seals running things, Thomas Jefferson said that the man who reads nothing at all is better educated than the man who reads nothing but newspapers.

This occurred to me when yesterday I saw the headlines about that poor barrister who got shot.

One paper, using the most shopworn cliché to hand, said he was shot down in a “hail of bullets”. Others asked one of the more stupid questions I have seen lately outside the exchanges between Clinton and Obama: why was he killed with five bullets?

Whilst I am not a trained marksman, I think I can work that out for the benefit of the morons who asked. When a team of you are shooting at someone, you don’t politely turn to each other, bow politely, and say, “After you.” You shoot as quickly and accurately as possible. If there are several of you and you aim properly, more than one will hit the poor target.

Is that clear? The only question remaining is why it took a small army to do the job. Probably because getting in a bit of target practice against one poor drunk in Chelsea is more fun and less dangerous than stopping posses of 14 year-olds shooting at each other (and anybody who gets in the way) with rocketlaunchers outside hip-hop clubs in Peckham.

Next week I shall be discussing other tricky questions like how to wipe your arse.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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