Results – nothing less
Results – nothing less
An old friend and colleague sent me this.
I imagine every witless, drunken, lecher who has even been to Phuket makes the same joke, but this is the first time I have seen it harnessed by an advertising genius.
Maybe I am a boring old fart, but I hated it.
No need to make jokes about why a lot of can’t-get-it-at-home losers go to Thailand. I thought it an insult to the Thais – and a summary of the attitude of a lot of Western tourists.
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Y’know Drayton, I really didn’t read it like that. I just saw it as “what the heck, I’ll go”.
Maybe I’m just naiive 🙂
Debbidoo – to the pure all things are pure.
There should be more of you.
It made me think for a few seconds about the pun and not about the product/proposition.
That makes it an advertising failure which must be the cardinal sin for a copywriter-yes/no?
I came down on the side of naff!