Results – nothing less
Results – nothing less
‘The difference? Well Sir, the Barolo is ripe, rich and round, with lots of spicy, earth-scented black cherry and berry flavors, hinting deliciously at chocolate on the smooth finish, while The Blue Nun is more nylon underpants, skid-marks, ITV, thick crockery, hinting at being kicked all over the street by violent witless oafs for absolutely no reason.’
Caption – EJ Ruane, Dublin
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Drayton – great cartoon!
It says in just a picture and caption what the long wine marketing essay on my blog takes a thousand words to explain.
That’s how well good humour can work.
The Brits now have so many wine connoisseurs – in every colour supplement. We must be fast catching up.
And the French don’t even have a word for connoisseur.
If anyone is interested, Meininger’s International Wine Guide has just published a long piece by me about wine marketing.
Owzabout providing a link, you slothful sod.
Whoops! Go to http://www.draytonbird.com/Free_Marketing_Library/Downloads
That’s downloads at the end. The wretched machine cut the end off.