Stupid – or what?


This is a very obviously posed picture of a rather unsuccessful bank robber called Willie Sutton being arrested in New York about 70 years ago.

Shifty looking bugger, isn’t he? Today he’d probably be a retired investment advisor.

I often quote him in my seminars.

He was caught so often that eventually a detective asked him why he kept robbing banks. “Because that’s where the money is,” he replied.

This came to mind when I read a headline the other day which showed me that no matter how stupid, he was smarter than Gordon Brown or Alastair Darling, who are so thick they have not yet grasped the simple fact that people always go where the money is.

Britain’s National Health Service is paying out £800 million to foreign nurses and doctors. They are needed because the ones we train are going abroad where – guess what? – they get paid more money.

No prizes for suggesting the solution.

Incidentally another headline revealed that the Great Bloated Haggis and Waggly Eyebrows are pissed off because the banks are still not lending money.

This is because banks can only lend money if they have some. Right now they don’t. They used it all up on dodgy investments to would-be property millionaires and assorted American crooks. Asking them to lend what they don’t have is insane (unless you’re a politician).

Please don’t run away with the idea that I think the current lot have a monopoly on economic ineptitude. In the ’80s and ’90s Thatcher and Major gave away state industries in the most fatuous way conceivable in three ways.

First they under priced the shares – so all the people who really understood investment bought them like crazy – in short, went where the money was.

Second, they squandered millions on silly advertising to the whole world when all they had to do was to create interest through PR (not hard with a story like that) and insert letters to everyone in the country, with their utility bills. When you’re about to pay your electricity bill you don’t have to be a genius to understand that selling electricity is a good business.

Third, in some cases they created a situation where there was no real competition – the railways are a perfect example. How can you lose with no competition? Especially if whenever things get tricky the government bails you out – with our money.

The trouble with politicians besides congenital dishonesty is that most have done little or nothing in life but politics, so they have no idea how anything works. They think “policies”, “initiatives” and “strategies” are all you need. They mistake looking good for doing good.

Most people in this country (and I imagine many others) are asking themselves one simple question: “How exactly, in detail, are you going to make things happen?” None of the rascals have a clue. Cameron is going to help savers. Who will pay? Where will the money come from?

The funny thing is that it’s not a hard question to answer. To give one example, billions are squandered on the entirely pointless and wasteful process of taxing poor people on the one hand, giving them subsidies with the other and paying people to shuffle the money around.

What this achieves is simple: it actively discourages people from working, encourages them to scrounge, destroys their self-respect and creates a swarm of time-serving bureaucrats who would be better off doing proper jobs.

Incidentally, for Australian readers, I see that since he got in Kevin Rudd has done exactly what I predicted at the time. Nothing – except create a lot of committees and make a few fatuous gestures – like apologising to the Aboriginals.

Apologies do nothing except make politically correct twats feel good about themselves. Those who would appreciate them died long, long ago.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

8 Comments

  1. rupert

    The Scots sphincter’s government is beginning to look like the dying days of Nicolae Ceauşescu’s Romania; only the suppositorial party faithful, the apparatchiks, senior police officers, scroungers, (civil) servants and the BBC or Brown’s Bolshevik Commissars support a government led by a self opinionated college lecturer with no grasp of reality.

    What the black and white negative of a bog brush, Alistair Darling, does not understand, is that governments have NO MONEY. It is OUR MONEY.

    The last time someone got as pissed off with an incompetent and corrupt government was the 11th May 1812.

    Spencer Perceval, the British prime minister, was assassinated in the lobby of the House of Commons. The assassin, John Bellingham, was a businessman whose concerns had been ruined. He killed Perceval with a single shot from a pistol.

    There are an awful lot of disgruntled troops returning from Iraq and Afghanistan. What are the odds that the Sphincter goes before Obama?

  2. You’ve just given me and idea: I’m going to stand for Prime Minister next time around and, when I win, I’m going to first, end all poverty in the UK, and then the rest of the world.

    Then I’m going to make SURE that everyone has a job earning at least, get that, ‘at least’ £50,000 a month. And that’s every one.

    People are gonna love me and want to have kids with me.

    Where am I gonna get all that money?

    We’ll deal with that when we come to it, shall we?

    Details aren’t necessary.

  3. I thought it’s about time I started booking your posts on social sites. So I have.

  4. Drayton, I have been called many derogatory things in my life, most of them with justification I must admit, but being called a politically correct twat is a first.
    Now it must be true because I know when Kevin Rudd, the Australian Prime Minister, made that dignified and very long overdue apology to the aboriginal people of Australia over the pernicious policy of removing aboriginal children from their parents, I, along with the overwhelming majority of Australians of all backgrounds, breathed a great sigh of relief. It was a vile racist crime essentially genocidal in character and was a dark stain on Australia’s reputation.
    So, guilty as charged, this time happily so.
    Cheers
    John PCT

  5. Well, John, I must apologise. I am clearky talking rubbish. Not the first time by any means, I’m afraid. I jhad quite forgotten how relatively recently that happened.

  6. although “No prizes for suggesting the solution”: This, bleeding out of costly educated specialists, caused the former German Democratic Republic to build a wall around the country, to hold them back. It should be managed much easier in a country surrounded by water. 😉

  7. Quite so, Gerold; but since it doesn’t stop people coming in, it won’t stop them leaving

  8. Alex

    Richard Curtis was a prophet he just got one name wrong its brown not melchett! what is the matter with you Darling?

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