A rather neat analogy

People regularly send me ideas for this running sore on the face of literature, most of which are very good and which I try to use, but often place carefully in my mind’s lumber room to use later – then forget

This one came from Richard Hanrahan who found it on Dan Roam’s blog.

It’s a visual analogy between the economy and the remarkable landing made in the Hudson River a couple of weeks back – the point being that if a pilot can do something that remarkable, why can’t those who run things?

It’s a good example of my definition of what makes for being creative – the putting together of familiar but seemingly unrelated ideas in unexpected ways.

Incidentally, the politicians have learned nothing from the great depression which was greatly worsened and vastly prolonged by protectionism. Politicians around the world, since they have no original ideas are busy proposing trade barrier everywhere to please the voters.

What happens as a result? Bad industries which should fail are feather-bedded – e.g. the US auto industry. What sickens me is that those who suffer are not the overpaid creeps in charge but the poor bastards doing the work.

In a sensible world the people who have mis-run General Motors into the ground for the last 40 years would all be sharing benches with the homeless outside my hotel here in Washington.

But what you need to get to the top of large organisations is adroit arse-licking and low cunning, not business skills. Another subject entirely.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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