TanishaBrewer is following me on Twitter – and other random thoughts

This has been a funny old day. Actually, a funny old month, mostly spent scrambling desperately to do all the things I’ve stupidly agreed to do.

This is not a new state of affairs. I’m always agreeing to do more things than any sensible person, let alone one of my advanced years should, then spending days and nights trying to catch up.

So today first I did a webinar on the old Guinea Pig Trail which went down a treat according to the delegates. Then I did another which was an utter catastrophe as NOTHING worked the way it did when it was tested last night. Utter humiliation.

God, I hate technology.

However, things seemed to be looking up when I heard that TanishaBrewer is following me on Twitter. Now what made me think someone with a name like that might be young enough to be my grand-daughter and have silicone tits? I don’t know – second sight maybe – but so it proved. I see little future in our relationship, though. Can’t stand silicone.

On another matter, my friend Denny Hatch sent me to http://www.dailyexpress.co.uk/posts/view/146138 which does a good old demolition job on the climate change loonies. I know little about climate change, except that 35 years ago I was paid to write part of a book about it which was mainly concerned with the likelihood of a new Ice Age.

What I do know is that the whole thing seems to be little more than an excuse for a lot of wankers to spend millions of our money to go posturing. And what concerns me far more is that we’ve made a dreadful mess of our countryside. There aren’t as many birds, butterflies, bees and such around as there were – anyone who remembers will agree – because the country has been filled up with the most dreadful rubbish.

Talking about dreadful rubbish, last week when I was in New York I saw a poll revealing that members of Congress are regarded as being even less trustworthy than used car dealers. I imagine the same would be true here.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. Katy Attwood

    Ha! I never ever ever read The Daily Express but took my laptop to bed two nights ago and found that self-same article which I thought was great and desperately needed. The whole world of media and politics is entrenched in the non-sensical idea of man-made climate change. Can I be right and the finest, best-educated minds in Britain and the world be wrong? And if so, how mad,crazy and wrong is the world we live in? And if these fine minds are wrong about this, what else are they wrong about. Christ! The power of received ideas.

  2. “What I do know is that the whole thing seems to be little more than an excuse for a lot of wankers to spend millions of our money to go posturing”, … and to needlessly add to the carbon footprint we are all supposed to be watching out for.

    I am an archaeologist, and once dabbled in palaeo-environmental research. I am far from convinced that current 'climate change' is largely due to human activities. That said I think we have messed up this planet, and could surely be a bit more respectful to the natural resources thereon. But these are in fact two different issues.

    My take, for what it is worth, on the current agenda is that there is no way any competent group of politicians, if indeed such a beast exists, is going to get the West and, more importantly, the aspirational developing nations to suddenly start taking care of planet earth. So how can such a goal be achieved? It is indeed necessary. Easy, even for incompetent politicians, guilt-trip everyone into anthropogenic climate change. I am not sure the politicians are consciously duping the world, but I have no doubt a group of scientists with an agenda are.

    So Katy, it is not a matter of us being right and these finest minds (although your characterisation of scientists reveals the unquestioned status these people have in our society – yes they can be wrong and often are!) being wrong. Rather, its about a group of scientists creating a narrative that will get the World's population to take more care of our planet.

  3. Katy Attwood

    Yes but I cannot believe that there are a group of people out there (without mandate) who have such intricate and noble designs for the future of the planet. I think that whatever the agenda is, it is base, as anything that lacks clarity and causes confusion always has a base agenda.

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