What’s missing from this picture? And, the great Twitter challenge is on the move

My Aussie pal Malcolm Auld received this just now:

Where are your customers coming from

It’s like shooting fish in a barrel

Hi Sir or Madam,

You have the right bait, but are you fishing in the right places

What can your customers today, tell you about your customers tomorrow?

A lot of information goes into profiling and attracting new and repeat customers.

Professional anglers consider many variables, like the phases of the moon, sunrise, sunset, tide times, tide size, wind direction, wind speed, recent rain, time of year, time of day, type of bait, type of line, type of hook, type of rod, water temperature, ocean currents, sea floor topography, salinity, sunlight and barometric pressure.

For your business, Tactician Online provides the geographic and demographic data you need. Add your own data, create some weighted variables and unearth the secret “hot spots” that will increase your profits.

Almost unfair… it’s like shooting fish in a barrel

Continually updating your existing customer information provides you with the knowledge you need to keep ahead of your competition. With Tactician Online, you will be able to make more informed decisions.

We are into the final days of a special offer of a FREE site or trade area analysis report, ending on the 31st March 2010.

Don’t miss out, register now before the end of March 2010

* Where are people looking for you?

* Is your website “store locator” providing you with search information?

* Are you able to use your own market research effectively?

* Can you visualise customer feedback

* Can your POS system capture customer information?

* Will customer loyalty programs enable you to monitor customers?

* Can a territory support opening another store?

Tactician Online will help reel in the customers.

The science will help target you market.

Let us produce a FREE site or trade area analysis report that answers these questions and much more -offer extended till 31/03/2010

Why Tactician Online is right for you?

* Easy to use – you’ll be amazed

* No installation required

* Cloud computing, browser based

* 1,000’s of demographic variables from the latest census are pre-installed

* Build territories based on radius, drive time, thresholds or geographic components

* Balance and align territories to maximise profits

* Overlay corporate data & see how your territories are performing…Live

* Up and running instantly

* Training material included with the product

* Application and data maintenance included.

All good stuff – and while they’re about it, how about that “Hi Sir or Madam” bit.? Kind of kills the credibility, right?

On another subject …

Did I tell you that Andrew Anderson is busy trying to prove to me that Twitter really does the trick?

Well, it took him two days to

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

About the Author

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