Presenting the long-awaited inorgural issue of a brilliant new magazine

You’re probably a bit fed up with gnawing your thumbs as your await the consequences of our farcical general election, so here it is.


Years ago I sent a memo to all my creative people reminding them of what they were up against, and quoted a series of headings largely culled from the front pages on women’s mags.


To this day I gain great pleasure from the stuff they print, but none of them, not even Grazia, which is the best, quite reaches the matchless heights of thrilling new
OVERANALYZING magazine which takes journalism just that little bit further than it has ever been before.

Thank you, George Machun for sending me this. I shall not waste a second subscribing. Oh, and yes, “inorgural” is a deliberate mistake.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comment

  1. Shannon O'Hara

    Oh Dear!

    Drayton in your – almost obsessive – search for the vulgar, you have missed an easy chance to be offer a subtle and more insightful comment.

    The cover offers “Sex”: and delivers a major character from “Mad Men”.
    In the past. your advice to creatives would have been to offer 'Free'.

    In these days, 'Sex' often appears to work better than 'Free'.

    The subtler – and more interesting – angle would have been to make the point, out of your own experience, that “Mad Men” makes about the way women came to be accepted in the business.

    Kind Regards

    Shannon O'Hara

    Reply

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