Things in today’s news that made me laugh

1. Proof that the best Irish jokes always come from the Irish: A Paddy Power TV spot with a blind footballer kicking a cat across a pitch got more complaints than any other ad in the last year. Well fancy that!

2. Proof that Parliament is stuffed with idiots: MPs have recommended there should be a “snow supremo” to try to avoid another winter of chaos at airports. Come back King Canute, all is forgiven.

3. At least they’re not sitting on their arses: More and more graduates are taking non-graduate jobs. Six months after leaving university, about 40% are doing so. Good for them. But maybe it’s because most of their degrees are about as demanding as GCSE you took at 16 when I was young.

4. Male South Korean teachers resign in droves: A local education board plans to place boards in front of all school desks, to make students more “comfortable”. This is because of the fashion for very short skirts which has come from Japan.

I made the bit about the teachers up. But the Koreans should come and take a look at Bristol on a Friday night. The girls would shorten their skirts a bit more and the teachers would be very happy.

By the way, anyone who thinks what they just read is a bit sexist has strayed onto the wrong blog.

Best,

Drayton

www.eadim.com

www.draytonbirdcommonsense.com

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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