The Godzilla effect: when Mammon fails, try this

This makes me uneasy. Reminds me of those creepy tele-evangelists. What do you think?

I’m actually writing this in a hotel near Istanbul Airport called the Gonen, going through my emails.

Compared to the ghastly places near Heathrow or JFK it’s very good value. I recommend it.

One email is headed: Drayton, are you a Christian Business Owner?

The answer is, I do the best I can to be a decent human being, one way or another. Then the copy went on

Hi Drayton,

The reason I ask is because I want to work with Christians! God has blessed me with the ability to teach people how to speak authentically and attract more clients, double their revenue and get their message out to the world…..and make a HUGE impact.

So if you are a Christian business owner, I would like to invite you to my BRAND NEW workshop called Speak Up, Get Clients on February 21 in Los Angeles.

There is then a very good series of promises, ending with:

 I hope you come as I would be super excited to see you there with my many other Christian business owners and entrepreneurs. Until then…

 God Bless you.

Passionately Speaking,

XXXXXX

International Speaker and Author.

 Besides the religious qualification one thing that doesn’t compute is the mathematics.

The event costs $47 but you can bring a friend free… “a $597 value”.  So my pal gets about 14 times times more out of it. Seems a bit unfair.

I have had speaking training from three people.

The first was too late – after I had started out on my career as a motor mouth, a good 35 years ago.

All I remember is being told to make sure I always end on time. The second was about 25 years ago. Ogilvy and Mather hired this lady who had trained two U.S. presidents.

She watched my efforts and said “You’re doing it all wrong. Don’t change a thing”.

The third was with a man called Andy Bounds. He has written two books, both very good.

I learned most from him, and I’m glad I caught him before he became really successful. He will be speaking at EADIM in October.

I shall interview him soon so you can see if it’s worth coming. If enough of you are interested I will arrange a full day with him and myself.

I have a presentation I used to do at Ogilvy and Mather which helped win a lot of business. Maybe it will work for you.

I am sure he will, because I recommended him to the firm I most admire and they raved about him.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. If you can’t wait until EADIM October to get your dose of Andy Bounds, his latest book is out real soon now. It’s called “The Snowball Effect”. I’m waiting for Amazon to ship it to me…

  2. Hi Drayton, I agree with you about the creepy evangelist thing. What I don’t understand (actually a couple of things really) how does this dude put on alive event at $47 bucks a head? How can he make any money unless he has an amazing back-end product to sell?

    And why off $47 tickets for attendees but your guests get a $597 value for free? Either the ticket is $597 and he offers it as a discount for attending (again working the back-end here) – or- He just offers the tickets for a straight up $47 and your guest still gets in free.

    So what’s up with the Christian angle? He should have bought an email list of Christian marketers. What happens to you if you are not a Christian marketer? Will you indeed burn in the fires of marketing or copywriting hell for all eternity.

    Dammit I say unto you!

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