If you realise that good writing comes from wise reading …

Here’s something I had somehow missed – which reminded me of someone I loved and have dearly missed for many years

I learned much of what I know about how to write by reading English writers of the 17th  and 18th century. Nobody ever wrote better than Bacon, Donne and Dryden.

But somehow I had missed Robert Herrick.

His younger brother died when young. So did my younger brother George when he was just 41, in frightful agony .

If you have ever lost someone dear to you, read what Herrick wrote about his brother.

Thinking of mine and how I miss him, it made me cry.

You must make a little effort over the spelling, though – and God knows, great writing deserves more than a little effort.

Here it is.

“Life of my life, take not so soone thy flight

But stay the time till we have bade good night

Thou hast both wind and tide with thee; thy way

As soone dispatcht is by the night as day.

Let us not then so rudely henceforth goe

Till we have wept, kisst, sigh’t, shook hands, or so”

I came across this in a book called Reprobates, by John Stubbs, about the cavaliers of the Civil War.

If I live to be a thousand I could never write anything as good.

No harm in trying, though.

 

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

6 Comments

  1. Probir Ghosh

    Never thought Herrick went beyond rosebud gathering and the sexy Julia!
    One line I didn’t get owing to premature senility, is because I can’t get what “as” means in it: “As soone dispatcht is by the night as day.”

    Any ideas?

    Thanks very much/Thanks – never mind!

    1. admin

      As quickly sent, literally, Probir. But of course writers of that period were very sophisticated with words – John Donne in particular – and dispatcht has a double meaning, for it also meant killed. I don’t believe anyone writing today – or indeed since the 18th century – had such a command of words as these people. Dickens, for instance, had a fearful amount of waffle in his stuff.

  2. I think he wanted him to stay a bit longer, until night time – the end of the day when they had spent more time together.

    ‘As soone dispatcht is by the night as day’ could mean a request: surely death could take him after they had the chance to live the whole day and to say goodbye? Why take him so prematurely?

  3. Outstanding post however , I was wanting to know if you could write a litte more on this topic? I’d be very thankful if you could elaborate a little bit more. Thanks!

    1. admin

      Would you elaborate, please

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