>> and the mystery his success recipe explains.
The copywriter wasn’t me – it was Gary Halbert.
We never met, but exchanged messages.
David sent me a couple of his newsletters asking me what I thought of them.
We were both amazed.
Gary’s secret recipe for success was – as always with original minds – surprising.
When asked what he would most like if he owned a hamburger stand he said nothing about slogans, location, or fresher meat…
He just said “a starving crowd”.
But imagine if that crowd couldn’t taste anything.
If they couldn’t tell the difference between a good hamburger and one that would give them food poisoning.
This example explains a mystery which costs businesses millions, perhaps billions, every day.
It is this.
“Why are most websites utter crap and don’t sell a damn thing.
The reason is simple.
Every business thinks it needs a website – but none of them have a clue what it’s for.
So website designers have one of the biggest marketing crowd available all wanting the same thing.
However none of them have the vaguest idea of what would constitute a good example of what they want. And loads of people are happy to supply it.
If you doubt my explanation take, for instance, an email that I received the other day…
As you can see this is a shocking piece of copy.
It’s boasting, which never works.
There’s no real reason to choose these people if they can’t explain why they’re so “successful” but yet they thrive – as many others do.
If you to work with people who do know how to sell, have a look here.
Very few of our clients face a starving crowd. Most of them are facing taxing problems.
But the overwhelming majority of them find that we give them the right answer.
97.5% in fact.
I wonder how many other companies can claim such a success rate.
Would you like to benefit from it?
And if you don’t get better results – you get your money back.
Best,
Drayton
P.S. Know anyone who’d appreciate my Bird Droppings? Tell them to sign up to my mailing list here.
