“Example is not only a way to teach; it is the only way to teach.”
Do you ever wonder if Einstein really said all the things attributed to him?
I certainly do.
But for years I have quoted the one above – and I wholeheartedly believe it.
Only by studying what works and what doesn’t – and deducing why – can you hope to succeed.
Most copywriters, I’m sorry to say, simply don’t study enough.
And some only study very narrowly – say what works online.
But your customers don’t just live online. They read newspapers. They see posters. They watch TV.
What’s more, they reply to direct mail as never before because they receive so little now
But you may be sure that whatever the medium those who study most do best.
One would-be writer wrote a week or so ago for advice as many do.
But when I asked what books he had read he quoted several but only one was about copy.
Fortunately for him it was perhaps the best ever book on the subject by the best ever copywriter – Claude Hopkins.
David Ogilvy said “This book changed the course of my life.”
When you joined my mailing list you got a free copy of it.
I hope you read it – repeatedly. Every time I do I get an idea or two.
Free ideas! What could help you more? Nothing, according to Einstein.
And that’s why something I have been working and will be working on for months will benefit you enormously.
A copy maniac called Matt Bockenstette and I are producing a new version of the book 100 Greatest Advertisements.
This book first came out in 1949. Many powerful advertisements have been produced since then, so I believe our version will be uniquely helpful to you.
In this new version I try to explain what’s so special about the ads and he advises on how to benefit most from them.
What he means is what to steal, the scamp.
What will our examples teach you?
Well you can find out here, and see exactly how comprehensive and helpful every single lesson will be.
I don’t mind telling you it’s taken no small effort on my part, and Matt is nothing short of sedulous, tenacious, indefatigable – there aren’t enough words to describe his dedication.
Sign up now – every lesson will make your copy stronger.
Best,
Drayton
