| >> Quite a claim, right? Here’s why… You’re probably sick to the back teeth of people swearing they can work miracles for you. I get well over 100 such claims on LinkedIn every week. But not one in a thousand has done the slightest research into me – or what my firm does. Idiots. And even more rarely have they experience or knowledge that could help me improve what we already do for clients. Your success at what you do derives from experience. Ours too. Look at this list… Clothes shops Petfood Dentists Hypnotists Leaflet delivery Children’s book publishers Sound and light shows Business consulting Financial planning Financial advisory coaching Stocks and shares newsletters Software as a service Rainforest charity Children’s charity I.T and technology installation Real estate agent Dispute settlement services Car rentals Travel agents Tea bags Horse care Insurers Trade unions Data services Foreign language classes Labourer – General and Site Fast food Newspaper Distribution General IT Computer systems and solutions for Transport & Logistics companies Online Transport news site Hotel Management Pub Management Camp Counsellor Theatre Set Design Horse Riding Instructor Primary School Tutor Housekeeping/Maid Volunteer Coordinator Wild Life Education Officer Nanny Tech Support Actor Advertising Space Salesman Shiatsu and counselling practitioner specialising in abuse, trauma and addiction Dance, movement psychotherapist Acrobat Contact Improvisation Dance Teacher Makaton Sign Language Teacher Communication and Movement therapist for toddlers with Downs Syndrome and their parents/carers. Sex therapist Event coordinator Cleaner Bar Tender Waitress Recruitment Wine Politicians That’s not a list of client categories we’ve worked in. It’s a list of every business or activity my colleagues recall having worked in. You can see how diverse that list is. At least one person who works with us has personally worked in every single one of those 57 categories. And that matters. Because talent is not as good as talent plus experience. Recently we took on a client who needed help developing his IT company – Gerald has the experience and knowledge to help. A few months ago we wrote an important piece of direct mail for an environmental charity – Alex and Kelly have both worked in conservation. My mother ran a charity. I helped with her marketing. I won’t bore you with all the other things I’ve been involved with, but I am astonished when I look back. And often I risked – and sometimes lost – my own money. So I often know what you need… and I always know how you feel. So now you know why if you’re offering something worthwhile we can help you. If you’ve got a product or service that isn’t selling as well as it should – do get in touch. Let’s talk. Best, Drayton |
57 simple reasons why we can probably help you
About the Author
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.