Drayton – Page 11 – Drayton Bird Associates

Oh God, Drayton, not ANOTHER “Final Appearance”, you old fraud?

->->An unprecedented galaxy of marketing talent – for the first and last time ever. Do you know who Ken McCarthy is? He ran the first ever seminar on internet marketing 24 years ago. He taught many of the people whose names you’ll recognise today. People …

Are you appalled by your behaviour?

->->I’m thoroughly ashamed of mine Frankly, this may not interest you. That’s because it’s not all about marketing or copy, though much of it is. You see, I’m writing my autobiography – and I’m 82 years old. That means two things. First, I’ve lived long enough to make some ghastly mistakes. Not just in business, but also personally.. Second, writing it’s …

Why LinkedIn reminds me of rotten sardines.

With an apology and a proposal for only 5 serious marketers Sorry: I have hardly blogged at all lately as I’m writing my autobiography. But I have something good for you today. It’s a joke about buying and selling. During World War 2 and …

Are your ears big enough?

Smart, simple advice from a man I respect. Good morning, fellow scribblers. Do you have big ears? I hope so. No, I don’t mean ears like our redbone hound Gypsy has. I mean big as in “attentive” ears. My longtime …

If your life was on the line, who would you call?

Ken McCarthy ran the first on-line marketing training back in 1994. People like Dan Kennedy, Perry Marshall, Gary Bencivenga, Yanik Silver, Ben Settle and God knows how many more learnt from him. He changed their lives. But who taught him? …

How come you didn’t get rich?

Perhaps the golden copy rule is: people believe what they want to believe So let me ask you: Have you fallen for the hokum from guys who swear to make you rich in the twinkling of an eye? Their argument is simple. …

Introducing a new definition of insanity

You probably know Einstein defined insanity as doing the same thing repeatedly and expecting a different result. In business insanity is working like a dog to create something you hope and pray will make you and your family rich… but not marketing it …

Disaster Appeal – can you help? We really need it.

I’m serious. But before I tell you about my little nightmare you must have noticed something suspicious about advertising and marketing. Advertising agencies tell you to advertise, but don’t advertise themselves. Marketing consultants tell you to market – but only …

Most marketers are utterly clueless about this essential skill.

Here’s wise advice for you from a guy who really knows what he’s talking about… 10 Things you should get right when writing for social media, but probably don’t. I first began to ply my trade as a copywriter over …

Do you move your lips when you read?

And why does it affect your profits? You may consider that first question – about moving your lips – insulting. You probably think I’m referring to folks who aren’t too smart. If you’re thin-skinned you may even think it’s a …