My friend Andy Owen is an excellent copywriter and speaker. One reason he is good is that he gets excited – he cares. Here’s something he just sent me. “A political consensus was reached by the EU Nations at the …
Read MoreAuthor: Drayton
Who the hell are you …?
If you had to establish which professional groups cause most damage as a result of their bloated, unjustified, overweening, fatuous self-importance, politicians would only be matched by show-business people. This occurred to me when I read in the papers that …
Read MoreTwo ways to run a firm
I have always thought there are two ways to run a firm. Both work. One is to screw everyone to the ground and never give a penny unless you have to, with liberal doses of fear. The other, which I …
Read MorePlease, please, please, stop empowering me
I don’t know how many of these wretched social things I’ve got embroiled with, but in a weak moment I must have signed up for something that calls itself Naymz – Empowering Reputable Professionals. I feel deeply ashamed – and …
Read MoreIs this a good idea – or just plain bad taste?
An old friend and colleague sent me this. I imagine every witless, drunken, lecher who has even been to Phuket makes the same joke, but this is the first time I have seen it harnessed by an advertising genius. Maybe …
Read MoreJust for a change, a helpful marketing idea
I’m a bit shattered, recovering from a trip to Riga which called for a 22 hour day. Not to be recommended for elderly gentlemen. So for a change, here’s something about business. The picture – taken on my cheap mobile …
Read MoreWho will bring these remote, irresponsible, money-grubbing wretches to account?
Did you, like me, jump for joy when the Irish said “No” to the European constitution, misleadingly re-packaged as the Lisbon Treaty? Are you, like me, enraged by the way our lives are constantly being interfered with by bureaucrats we …
Read MoreAn insane linguistic omelette – and other miseries of the modern world
It is the privilege and one of the few pleasures of the old and useless – ie, people like me – to have a good moan, so here goes. This morning I saw four things that irritate me currently combined …
Read MoreThree deeply moving experiences
The last time I wrote I was in Sofia, preparing for a seminar. All seminars are worrying. As you probably know, speaking in public is only marginally less terrifying to most people than encountering poisonous snakes. Experience makes it a …
Read MoreDid I forget to tell you where to get the video on how to get a job?
It wouldn’t surprise me. I have the attention span of a gnat with Alzheimer’s. If you go to www.eadim.com, you will find the report, with a charming video of me telling you a little about it. And at the top …
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