Or, How I went broke in 6 weeks flat – and maybe you can too I try hard to avoid boasting – not always successfully – but there are two things I am very good at. The first is spotting …
Read MoreAuthor: Drayton
Introducing a new definition of insanity
Einstein, quoted as the origin of goodness knows how many wise and witty sayings apparently said “Insanity is doing the same thing repeatedly and expecting different results.” Currently there is a fad for “content”, which will pass, as so many …
Read MoreBREXIT WARNING: More bullshit on the way. Ignore it
I take perverse delight in the absurd. For example a spread-betting ad this morning suggested that Brexit presents a real opportunity to give them a try. Why this is a better time to lose your money than usual escapes me. …
Read MoreThe Mysterious Case of the £5,000 Refund – and What it Teaches.
This morning I was alarmed to hear a client wanted a £5,000 refund. So when Mike the Shark – my financial maestro – said somebody wanted their money back my morning tranquility was destroyed Not so much by the amount of …
Read MoreWould you prefer to “optimize” – or make a bloody great load of dosh?
30 odd years ago I was flattered when David Ogilvy asked for my comments on the script of a speech he was going to make in Paris. His speech was about two different worlds. He meant the people who measured …
Read MoreThe Relentless Rise of Pig Ignorance
>>Yet another overpaid dick-head screws it up There are many reasons why most marketing fails but one is quite remarkably frequent. You may even have suffered from it yourself. Three days ago I was talking to a friend who is …
Read MoreWant your copy to sell? Ask yourself this question
I hope you have taken David Ogilvy’s advice – to read and reread “Scientific Advertising” – written by the best advertising man ever, Claude Hopkins. Hopkins worked for Lord & Thomas which eventually became Foote, Cone & Belding, an …
Read More“90% of success is just turning up” – Woody Allen
I see this man pretty much every time I head through my local train station – Bristol Temple Meads. He’s there in the morning, there in the evening – amazingly diligent. You can learn valuable business lessons from him. …
Read MoreThe sheer blithering incompetence of Barclays Bank
The man in charge of this utterly incompetent cock-up of a business gets paid up to £8,240,000 a year ‘The older I get the more I admire and crave competence, just simple competence, in any field from adultery to zoology,’ said H. L. …
Read MoreNews from the clueless
Does this kind of witless rubbish irritate you as much as me? No wonder surveys reveal top management thinks marketers are clueless On September 8th someone called Irene Labai wrote to me. She is a “Success Manager” at a firm called EasyERP. …
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