If you want to squander far too much energy and precious emotion failing to get a job, here’s where to start. Or you can get my free e-book on the subject Here’s a good joke I heard years ago from …
Read MoreAuthor: Drayton
Once again AdWorld’s greatest waste of time and money
Each year millions are flushed down American’s toilets It’s years since I first learnt this, and the man who told me just put up another excellent Blog about it Here we go again folks – the longest hour of the …
Read MoreNow that we have entered the wonderful new world of content …
Rather than the empty old one where there was no content, here’s something on how to produce it An hour ago I saw a question put up by someone in a forum who is a “content navigator”. I have no …
Read MoreHeading: “The customer is not a moron, she is your wife” – David Ogilvy
A blast of commonsense from my old friend and colleague Malcolm Auld in Sydney. Some of you may have seen this subject line recently. It’s a Newsflash so it must be important: It’s from Marketo and it’s close …
Read MoreThe Great Western AdWank: a near-perfect example of the worst kind of wasteful marketing …
Money that should go on toilets (yes, TOILETS) flushed down the toilet instead – with a barrage of boastful piffle Sorry about the poor quality of my photos – but I think you’ll get the message. It is my unhappy …
Read MoreLet’s play “What’s your niche?” Or maybe not
Excellent advice on specialisation from David Ogilvy and Ian Brodie – and two mistakes to avoid One question pops up constantly – especially from people getting started. It is, “should I specialize?” A copywriter asked me this the other day, and I’ll tell you …
Read MoreHere’s your Christmas present (Sorry, I stole it)
How to get more of the most precious commodity in the world About 30 years ago I attended a seminar in the Blue Mountains in Australia. I was there to speak, but what I heard was more interesting than anything I had to …
Read MoreWhy the rise of Mr. Trump should disturb us all
The similarities between this blow-waved buffoon and the late Herr Hitler are terrifyingly close There is a great wave of neo-fascism/racism/religious fanaticism sweeping the world. “Tell a lie for long enough and people will believe it” said Goebbels. Trump doesn’t even …
Read MoreWhat the wise Professor would have told you about Black Friday
“Some would have bought anyway. Others only buy when it’s a deal. Save your money” It has been my pleasure and privilege over the years to get to know quite a few people smarter than myself and steal their ideas …
Read MoreWondering now much Big Data matters? Wonder no more!
At last, the amazing Ryan Wallman – Melbourne’s Mystery Marketing Wizard – reveals 5 startling ways big data will change your life With big data, you no longer need to make decisions. By the time you’ve sorted through all that …
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