>> Maybe not you, you conceited oaf. If you have not read my autobiography “You Did What?” you’ll be delighted that this is not an attempt to sell it to you. But in the introduction, Rory Sutherland – the funniest and one …
Read MoreAuthor: Drayton
What is the cover of a magazine for?
>> to tell you what you’ll get inside. It’s the equivalent of a headline in an ad, an email subject line, or the newspaper front page. This is a beautiful cover, but it’s very vague in what it promises. And …
Read MoreYou’re talking – who’s listening?
>-> Advice from beyond the grave This cartoon inspired me to tell you a story about David Ogilvy. David is no longer here. But this can almost certainly make you more money – which David was very keen on. Of …
Read MoreSend the same dreary crap, get the same dreary sales.
>> Why most emails, maybe including yours, fail. The level of response to emails is astoundingly low. That’s one reason I was astonished to get a flood of replies to my recent lousy job offering. If you responded and I didn’t reply – I …
Read More55 trillion emails never opened…
{->-> Do YOU have it backwards? “On average, five times as many people read the headline as read the body copy. It follows that if you don’t sell the product in your headline, you have wasted 80% of your money.” …
Read MoreWhile others fail, Clarks keep marching on
I’m in the throes of buying some Clarks shoes. When I say “the throes” I mean I’m taking my time over it. Not because I don’t know what I want to buy, but deliberately. You see, I want to study …
Read More[Video!] Here’s an unusual interview about business
->-> Because it’s not just about business. That’s why I think it’s better, but have a look and see what you think. Here’s the interview. If you like my stuff, why not do me a favour? Tell your friends! Best, …
Read MoreOpen almost any email and what will you find?
>> Garbage. But how do you get rid of it? That’s a pretty sweeping damnation, isn’t it? But just look at the rubbish you get and you see that I’m not exaggerating. However it’s all very well for me to …
Read MoreYou won’t believe who I’m going to quote to you now.
>> I believe you can learn a lot from this. This is Duwayne ‘Dada’ Mills, the CEO of Crown Recordings. He’s quite a guy. I can tell you that you have to be quite a guy to succeed in the …
Read MoreAlmost every business gets this wrong. (Video!)
It’s quite insane. Make sure you don’t! Best, Drayton P.S. Know anyone who’d appreciate my Bird Droppings? Tell them to sign up to my mailing list here.
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