>> What guarantees you get more business? Very often you don’t profit much from your first job. You’re investing in learning about a new client’s business. You need repeat business to make money. For that you need to be memorably good. But you …
Read MoreAuthor: Drayton
“Blog or letter? What can they do for you?”
->-> And how long should you keep hammering away? Lara Blythe sent this question. My answer may surprise you: Dear Drayton, Please forgive what you might think is a silly question. I am still learning my craft and as you might realise, …
Read MoreWas Einstein right? You decide.
“Example is not only a way to teach; it is the only way to teach.” Do you ever wonder if Einstein really said all the things attributed to him? I certainly do. But for years I have quoted the one …
Read MoreTwo different camps – where do you pitch your tent?
>> Is this any way to sell a bank? You tell me. About 34 years ago David Ogilvy sent me a draft of a speech he planned to make in Paris. In it he suggested that the advertising industry was …
Read MoreIntroducing Old Grandpa Bird’s agony column
>> Do any of these ever puzzle you? Have you ever worked out the meaning of life? Nor me. But I often answer less important questions because people keep asking them. Here are three I received the other day. Perhaps …
Read MoreDoes this sloth drive you mad, too?
->-> Everything starts with the “nod factor” Do you ever get into pointless exchanges like this? THURSDAY P**** U**** 5:16 PM Hi Drayton, Thanks for accepting my connection request, it’s great to have you in my network. I hope you’re having …
Read MoreHave you tried the Chicken Little sales pitch?
>> Which works better; hope or fear? You can seize attention in two ways. Promise something wonderful – or threaten something ghastly. When you want to threaten Chicken Little – or Chicken Licken, if you prefer – is hard to beat. You …
Read More“Why do I love one woman, and not another?” asked the Chairman
>> With news of the worst ad I ever wrote. The questioner was Dr John Treasure, chairman of ad agency J Walter Thompson many years ago. The full quote is “Why do I love one woman, and not another? It …
Read MoreOn today’s menu: Einstein, Capers and Vung Tau
>> Plus an unexpected bonus from John Caples Do you know anything about physics? Nor do I. But Einstein, who did, clearly understood almost everything. Insanity, he said, was doing the same thing again and again and expecting different results. …
Read MoreHow Brandon Fredrickson’s life changed – in his words
“A short little post about making so much money my bank refused to take my money” When I started my first online business something awful happened to me right away. It was success from the get go. ….and I don’t …
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