Few people comment more perceptively or hilariously than Tom Fishburne on the assorted lunacies of marketing. One, of course, is that promotions are a quick fix – but, like cocaine, a long-term killer – with one exception, which I shall …
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How jargon (with a dash of political correctness) killed a nice man
Last year I did a talk to some Syracuse University students about Ethics in Advertising. Quite a challenge. I had to start by confessing to having done a few things in my time that I am ashamed of, but then …
Read MoreYack-fest reveals Clabeaux’s secrets – and a little something from Bangkok for you
Did I mention Dave Clabeaux to you before? He’s the guy who with his partner Ben Moskel runs an affiliate marketing business off a kitchen table that turns over something in excess of a million a year. (Folk claim they’ve …
Read MoreWhat you can learn from how to sell a brick
A few weeks back I went to New York to interview “the world’s greatest salesman”. His name is Todd Herman and he’s the guy on the left. The guy on the right has done even better. He’s Mark Zuckerberg. Yes; …
Read MoreDon’t have your copy written by a speak-your-weight-machine
My old friend Glenmore sent me something interesting today, as he often does, about a campaign aimed at “40-plus” women. After making sure this referred to age not measurements – you never know, do you? – I went to see …
Read MoreGod bless Lucy Kellaway – and another helpful idea for you
If there were no other reason for the existence of newspapers, Lucy Kellaway of the Financial Times would do. She comments on Corpora-drone better than I ever could. The other day she quoted three corkers. The first was Microsoft on …
Read More“8 things that are dirtier than your toilet” – is that a great headline, or what?
I saw that on Yahoo, and I defy you not to want to know what they are. I only quoted it because Warren Cottis from Australia scolded me yesterday for not delivering what I promised. He reminded me that a …
Read MoreNumber 1 in Google within 2 hours for $19 and an hour’s work. Is this possible? Come and see
Any time I start to think I know it all, someone teaches me better. Here’s the story. Once a month I run three hour sessions in my office where I fondly imagine I help people improve their businesses. The truth …
Read MoreA priceless lesson from London’s nicest bus driver
This is something that changed my life, and could change yours. But let me tell you the story. Most mornings I take the bus from my flat in Chelsea to go to work. The others I walk, because walking is …
Read MoreChloe’s secret skills – plus what recessions do to newspapers …
We may be no bloody good at our chosen trade but now we have a cunning plan. Two days ago the radiant Chloe who now suffers the awful pangs of PA-dom here came in with a box full of cakes …
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