Mr. Smug smirks again

Who is Mr. Smug – even though he doesn’t deserve to be? No, it’s not David Cameron, hugging himself as he sees the Bloated Toad’s government and party fall apart. It’s meeeeeeee. It’s because our little business school, EADIM, looks …

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How come all these marketing chancers thrive?

As I said, I’m writing a book – and now, it turns out, doing some Masterclasses – on marketing for the legal profession. Thank you to everyone who offered help. I hope you all got my replies, which brings me …

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Balls

London is afflicted with a plague of free papers – one in the morning, two in the evening. This has slaughtered the Evening Standard, which has always been a pretty good read. Its prospects were so disastrous that the owners …

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Great pizza, really stupid marketing

The late Gary Halbert was “introduced” to me by David Ogilvy, shortly after Ogilvy and Mather bought my ramshackle agency on the grounds that no matter how clueless we were, their London direct agency was ten times worse. (The certainly …

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I just like this one

Somehow it epitomises a characteristic all employees of large corporations should painstakingly nurture, cultivate and cherish.

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