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7 deadly sins and how to improve results
How to make your direct marketing creative foolproof. Start by avoiding these seven deadly sins. The easiest way to improve your ads, emails and mailings is not to consider what makes for good creative work, but why most work stinks. Until you banish the bad, how can you hope to do well?
What are you looking for? The answers to general marketing questions? A definition of direct marketing – and how it works? A simple analysis of the economics of direct marketing? Helpful suggestions on how to write and implement a marketing plan? Hints about media, creative and testing? You’ll find them all here. And if we’ve missed anything, tell us and we’ll add it.
Click here to find case histories, White Papers and classic texts, like Claude Hopkins’ “Scientific Advertising”. They are all different, but have one thing in common: they give you commonsense, proven ways to get measurably better results. And keep an eye on this space – we regularly add new content.
You miss-spell a rather relevant word: “Social Media Today – Begginer Copywriting Tips”.
The most important things to know about today’s latest fad – social media – are that a) people are pissing away billions on it and b) nobody has clearly defined what the words social media mean.
A good place to start is with antithesis: which media are not social?
The super interesting part of the “Social Media” phenomenon (or fad as you have called it) is that it’s just yet another expression of the most fundamental aspect of any marketing: you have to make a connection with your audience. It’s the same as it was years ago when print was king, during the television revolution and even in the early days of the web. The tools and tactics have changed (as has what audiences expect) but the goal is the same. (And yes, it’s even true in my particular sandbox, B2B.)
I love this and I need it, please provide me with information on how to join.
You just go down to the headings and c,lick on them to read the articles
Thank you for creating this site! I am more of an operations guy and not a marketer. I’m having to grow as a businessman and I need as much help as I can stand, when it comes to other important components of a sound business model, start ups are fragile enough without me compounding the situation, by not knowing the right ways and means of marketing my enterprise effectively and economically, I appreciate your time and effort in providing this information, I consider it invaluable.
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Thank you for you Hopkins document.
I`ll print it , >> find the justified text on a monitor not so readable with my glasses.
I wouldn’t say “Drayton” is “one” of the best copywriters in the world.
He simply “IS” the best.
A few miles behind, trying to keep up, are some of the best copywriters.
The large crowd on the distant horizon are those who have been “Draytonised”, they are the “good” copywriters.
Ian de Souza
This was very helpful, Just starting in Marketing. And I really enjoy watching, learning about Presentations, Honesty and Persistance. Oh and Spelling Ha.C
Great stuff