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The Relentless Rise of Pig Ignorance

>>Yet another overpaid dick-head screws it up There are many reasons why most marketing fails but one is quite remarkably frequent. You may even have suffered from it yourself. Three days ago I was talking to a friend who is …

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Want your copy to sell? Ask yourself this question

  I hope you have taken David Ogilvy’s advice – to read and reread “Scientific Advertising” – written by the best advertising man ever, Claude Hopkins. Hopkins worked for Lord & Thomas which eventually became Foote, Cone & Belding, an …

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The sheer blithering incompetence of Barclays Bank

The man in charge of this utterly incompetent cock-up of a business gets paid up to £8,240,000 a year ‘The older I get the more I admire and crave competence, just simple competence, in any field from adultery to zoology,’ said H. L. …

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News from the clueless

Does this kind of witless rubbish irritate you as much as me? No wonder surveys reveal top management thinks marketers are clueless On September 8th someone called Irene Labai wrote to me. She is a “Success Manager” at a firm called EasyERP. …

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Costly, Catastrophic, Mistake I See Every Day

Sometimes I feel like a broken record: saying the same old things, over and over. But you know, I only say them because they are important and worth saying. Take this for example. Many people have never even thought about …

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The Triumph of Drivel: An Antipodean View

Don’t know I missed this hilarious comment on the kind of tripe that’s being purveyed by marketers My friend Ryan Wallman of Melbourne has come out with another cracker.  It reminded me of Hemingway’s remark: “The most essential gift for …

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Cheese-paring insanity at the Marriott

How not to run a rewards scheme (or a hotel) Recently I stayed at a Marriott hotel. I quite looked forward to it. They are a premium group, so I expected something a little special. What I got was something …

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