If these people just promised benefits in plain English, they might do a little better. But they think fancy marketing drivel impresses.
I was brought up in what they now call the “hospitality business” only in those days it was called running a pub with a restaurant.
It is a fantastic training for marketing. Quite a few very successful people started in it. Frank Lowe who made a few million in advertising was brought up in a pub a few miles from ours. My old partner John Watson who has done better than me also came from a pub. Actually, my daughter and son-in-law run a hotel, too
People in that trade don’t take to fancy bullshitters. Rod Marsden whose best man I was over 50 years ago also has a hotel. He wrote to me today as follows:
This flyer, received today, is to persuade me and/or my office staff to attend a tourism promotion course in Mid Wales, but as I can’t really get my head round their jargon what chance have I of understanding, when on the course, what the f*** are they talking about? Is it me?.Am I behind the times? What do you think?
I replied:
Not you, Rod – them
They have swallowed the Pretentious Marketing Drivel Dictionary 2012 Edition and think fancy language beats simple promises
Of course they would probably do very well at the BBC or any number of large companies But not with people who want the answers to simple questions like how can I get more business or how can I make more money.
This is the heap of tripe Rod was confused by. I can’t understand much of it. Can any of you? If whoever wrote it worked for me I’d have them hung, drawn and shagged by twelve sex-starved rams half way up a mist-shrouded mountain.
