Shame about the anals – courtesy of The Blessed Andy Owen
We scribblers, like members of any other trade, exchange little stories, one of which I just received from Andy Owen.
It reads as follows:
I received an email from a good pal yesterday, to announce the launch of his new website…
He took his eye off the ball for a second – and sent it out with the following subject line:
“£200 disocunt to celebrate our new web site”
I emailed him immediately. As you can imagine, he is in bits. I feel so sorry for him, as he’s a lovely guy, very smart and extremely professional.
This is what he has said in his email to me this morning:
Verily, one does not have to be Tom Dooley to hang down one’s head.
Or in other words, “Oh, bollocks!”
Still, I only sent it to 425 clients..
Indeed, so ashamed am I that I’m thinking I might climb up on the roof and toss myself off.
Thanks for spotting it, though. Nobody else has mentioned it.
I suppose some might think it was a ploy to attract attention, but it was simply a catastrophic mistake on my part.
Perhaps it’ll go down in the anals of marketing history.
Alas, typos are inevitable – including unfortunate ones.
Most people are forgiving.
Agree. Absolutely.
Andy Owen says, “I suppose some might think it was a ploy to attract attention….” And, of course, it wasn’t.
This, however, puts me in mind of those “experts” who encourage us to just keep pushing out that blizzard of marketing messages without being too precise in our use of the language [may I at least run the spell-checker…?], lest people think we’re being pretentious.
Awful, awful, awful.
Offal, offal, offal.
Of course, in a business without standards and real accreditation, what can we expect…?
631735 395783I discovered your weblog web site on google and check several of your early posts. Proceed to maintain up the superb operate. I just extra up your RSS feed to my MSN News Reader. In search of ahead to studying extra from you in a although!