Aplomb at Downton Abbey

A little midweek giggle for all you sophisticates*

His Lordship was in the study at Downton Abbey when the butler approached and coughed discreetly.

“May I ask you a question my Lord?”

“Go ahead Carson” said his Lordship.

“I am doing the crossword in The Times and I have found a word I am not too clear on.”

“What word is that?” said his Lordship.

“‘Aplomb’, my Lord.”

“Now that’s a difficult one to explain. I would say it is self assurance or complete composure.”

“Thank you my Lord, but I’m still a little confused.”

“Let me give you an example to make it clearer. Do you remember a few months ago the Duke and Duchess of Cambridge arrived to spend a weekend with us?”

“I remember the occasion very well, my Lord. It gave the staff and myself much pleasure to look after them.”

“Also”, continued the Earl of Grantham, “do you remember Will plucked a rose for Kate in the rose garden?”

“I was present on that occasion, my Lord, ministering to their needs.”

“While plucking the rose a thorn embedded itself in his thumb very deeply.”

Carson replied, “I witnessed the incident my Lord and saw the Duchess herself remove the thorn and bandage his thumb with her own dainty handkerchief.”

“That evening the prick on his thumb was so sore, Kate had to cut up his venison from our own estate, even though it was extremely tender.”

“Yes my Lord, I did see everything that transpired that evening.”

“The next morning while you were pouring coffee for Her Ladyship, Kate enquired of Will with a loud voice, ‘Darling does your prick still throb?’

And you, Carson, did not spill one drop of coffee!

Now that is aplomb”.

* Actually I think Downton Abbey is about as sophisticated as a pint of shrimps. Ifyou want to know how the aristocracy really lived, read “Wait for me” by the Duchess of Devonshire – beautifully written at the age of 90, hilarious and a joy from start to finish.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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